Jan 01 2010
VW Combats BMW in a Luxury Car Challenge – The Fight to Number One | ArticlesBase.com
Volkswagens Audi brand (aka VLKAY) aims to add a whopping eight new models by 2015 directly challenging their major competitor BMW (or BAMXY) as the worlds largest luxury car manufacturer. From VW Parts to top of the line tires, engines, and transmissions, Volkswagen will spend about 10.5 billion trying to roll out these eight new models.
This major investment is actually part of Wolfsburg, Germany-based Volkswagen plans to spend 25.8 billion euros between the years of 2010 and 2012. Their plan is to become the worlds dominating automaker. Due to these challenges, Audi, which is number three behind BMW and Daimlers (DAI) Mercedes-Benz brand, will increase their line up of new cars and sport-utility vehicles. It was raised from 34 to a new 42 models in hopes of competing successfully. Due to Audis hard work and ties with Volkswagen, VW is doing anything they can to beat out Mercedes and take the number two, and eventually number two spot worldwide.
Audis Chief Financial Officer Axel Strotbek had stated that the development of both electric and hybrid cars will use existing and improving engine technologies that will lay the foundations for our companys growth. As far as global deliveries as well as profit margins, Volkswagen plans to overtake the Toyota Motor Copr. As well, which is the worlds biggest. Not a bad goal considering Volkswagen is ranked as Europes biggest and baddest carmaker as of today. Audis new vehicles will include the Ai compact, the introduction of the A7, a luxury coupe, and a new line of E-tron electric-powered sports cars by the end of 2012.
The money invested will go directly to the stamp metal parts exclusively for the A1, engine-testing tools, new transmissions, and newer emissions-technologies in Ingolstadt.
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