Oct 30 2009
Frbiz.com reports Mercedes-Benz designers to get design inspiration from the Chinese | ArticlesBase.com
According to the U.S. “Wall Street Journal,” October 28 reported that 10 years ago, ranked the world's top three well-known automotive design master's Oliver mined in order to obtain a new ultra-luxury brand, Mercedes – Benz inspiration specializes in Japanese The car culture. Now, mine has chosen to 367 U.S. dollars riding on an electric bike with a myriad of Beijing residents through the local streets together, imagine the future of cars.
Bray is a 52-year-old Mercedes – Mercedes-Benz brand in China's chief designer. This year, he moved from Tokyo to Beijing, set up a design studio. Bray said: “China is thinking about the future of the perfect place car. My job is to encourage my staff to challenge the limits, from Beijing to think the future of the global automotive industry.”
Bray's experience reflects a major shift in the automotive industry. With China's auto market is gradually increasing, more and more international auto giants in China's enactment of design. The resulting change in China's car consumption trend is reflected in the automotive products, while these products have been sold around the world.
Although the Chinese market, Mercedes-brand vehicle sales accounted for only 4% of global sales, but the Chinese consumer preferences have been reflected in a number of products, such as installation of a larger luxury car type rear seats, more advanced entertainment systems and interior temperature and ventilation control systems. In China, many high-end customers are only 30 years of age or over 40 years old, much younger than other countries. Chinese consumers like to use lighter color interior design, while others like the gray or black consumers.
A few years ago, China has replaced Japan as the world's second largest auto market, and this year will exceed the United States as the world's largest market. Therefore, such as Volkswagen and Toyota, the world's auto giants have invested substantial resources in China.
In the bankruptcy reorganization, General in Shanghai, the establishment of an international operational headquarters. SAIC GM's joint venture is here. Ford recently decided to Asia in Bangkok, Thailand moved its headquarters from China.
General Motors already has three, including the Chinese elements. These models include the Buick LaCrosse, Buick Regal and Chevrolet Cruze. Buick LaCrosse from a shape called the Invicta concept car. The concept car is from GM in China and the United States to jointly develop the design room.
Buick LaCrosse for internal use of light and warm, cherry wood installation of multi-function steering wheel and leather seats. These designs are derived from the Chinese consumer preferences.
General Motors is responsible for international operations, vice president of product development, Paddock (Lowell Paddock) said: “We attach great importance to the views of Chinese consumers.”
In China, the world's automobile manufacturing enterprises not only to consider the next 4-5 years models, but also the 10 to 15 years within the types of products. Daimler Northeast Asia, Ulrich Walker, chairman and chief executive officer (Ulrich Walker), said: “China is the Daimler Motor Company's global strategy and other important pillars.” He was responsible for supervision of Mercedes – Benz in China??.
China has become the world's fourth largest market for Mercedes, while in 2006 China has only routed No. 10. China is the most advanced S-class luxury sedan, one of the largest markets. To the Chinese market before the S-class products, Mercedes companies from Chinese consumers who get a lot of information. Mercedes-Benz and even for some customers, and other branded products to customers to travel to Germany watched the early models.
As of September this year, Mercedes-Benz sales in China reached 44.3 thousand, 52% over last year, while sales in Japan over the same period fell by 28%, to 21829.
Bray had been living in Japan 17 years. He came to Beijing reflects the importance of the Chinese market on the rise. This well-known designers want to feel full of electric bicycles and electric vehicles exudes the charm of the hope of gaining the next Mercedes-Benz vehicle design inspiration, there may be to design a luxury electric vehicles.
Mined how the Chinese electric bike as an everyday means of transport and the Chinese government to promote electric vehicles and plug-in hybrid vehicles very interested in the rapid development of ways. He said: “You can see a new generation of consumers in this country such a leader in this area.”
Bray added: “China's conspicuous consumption culture and the growing luxury market makes it to generate new ideas and new concepts of the ideal place. We hope to use China to promote ourselves. This is what we came here to establish the reasons for advanced research and development studio , like many years ago in Japan. “
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