Dec 07 2008
A Saab Buyer May Not Be As Difficult To Find As Hummer
What is to become of Saab? Hopefully, something more than what is to become of Hummer, a doomed brand that no one seems to want.
Breaking news: no one wants Hummer.
Well, it really isn’t much news in the first place. When General Motors announced earlier this year that they would actively find a buyer for Hummer, their big niche sport/utility brand, analysts wondered who would want the brand. After all, when your most “fuel efficient? vehicle gets about 19 mpg on the highway, what value does the brand have when gas prices are north of $4 a gallon? Not much.
