Sexy Car Blog

MJ is no more, long live brand MJ.

Even before the Tweets had quietened, there were blogs about MJ's childhood, his Moonwalk, his music and his life, and the brand he chose to live.

There! While you were not looking, I slipped in that weasel word, " brand" just to check if you recoiled with surprise;-)!

Call me old-fashioned, but just how does a human being become a brand?

Apparently, there is a thriving business around a concept called Personal Branding.

Is this just one more way of adding zing to a jaded word thus drawing attention to (and creating revenue for) the author? Or is there something valuable in this idea?

Tags: blogs, chartered institute of marketing, customer requirements, daniel vasella, hell, image management, institute of marketing, logos, michael jackson, mj, moonwalk, music, perceptions, resident guru, surprise, thriving business, tweets, weasel, weasel word, zing