Jan
03
2009
admin
GM’s plans to kick Saturn to the curb may be on hold. If the automaker is able to restructure the way they want to, Saturn may live on to fight another day.
The history of the Saturn brand can be traced back to about 1985
when GM management decided that the best assault against encroaching
Japanese brands such as Honda and Toyota was to create an all new car
company. Eventually, the Saturn name was settled on for the company,
which built a factory in Tennessee and began to produce the S-Series.
Tags: automaker, buick gmc, car company, compact cars, devotees, devotion, federal mandate, fortunes, gm fleet, gm management, hummer, japanese brands, little cars, mark laneve, moniker, nameplates, saturn, share models, sheen, spring hill
Dec
07
2008
admin
What is to become of Saab? Hopefully, something more than what is to become of Hummer, a doomed brand that no one seems to want.
Breaking news: no one wants Hummer.
Well, it really isn’t much news in the first place. When General Motors announced earlier this year that they would actively find a buyer for Hummer, their big niche sport/utility brand, analysts wondered who would want the brand. After all, when your most “fuel efficient? vehicle gets about 19 mpg on the highway, what value does the brand have when gas prices are north of $4 a gallon? Not much.
This is a preview of
A Saab Buyer May Not Be As Difficult To Find As Hummer
.
Read the full post (533 words, estimated 2:08 mins reading time)Tags: automaker, automotive group, automotive manufacturer, bmw diesels, chevrolet trucks, extinction, fuel efficient vehicle, gas prices, general motors, hummer, hummer model, luxury brand, luxury car, most fuel efficient vehicle, niche, oldsmobile, saab, speculation, sport utility, true luxury
